Group Y’s “Master Series: Experience,“ co-hosted by UCLA Anderson OC Alumni Chapter & Blue C Advertising is being held on March 24th in Costa Mesa. This immersive executive event brings an exciting mix of networking, leading-edge discussion, and fun.
The experience economy is exploding. Fueled by millennials, who command over $1 trillion in annual consumer spending, Americans increasingly value making memories over buying “stuff.” It’s not just experiential offerings that are on the rise- according to EventTrack 2015 by the Event Marketing Institute, 79% of brands increased experiential marketing spend last year as well.
SPEAKERS
• John Loken – SVP Consumer Marketing, WME/IMG
• Molly Magnifico – VP of Marketing, Street League Skateboarding
• Kelly Vaught – Partner, BeCore
• Patrick Bradley – EVP National Brands Sponsorships & Advertising, Wizard World Inc.
• Dipak Patel – Founder, Zeality.co
• Lea Kozin – Moderator
A Live Escape Room Experience, powered by EscapeX Rooms
Escape rooms, rapidly growing in popularity, provide fun team building and bonding whereby groups race against the clock to solve puzzles and complete a given mission to escape. (Limited to first 25 who register)
TIME
6:00pm – Networking, Open Bar, Dinner by Wahoo’s + Live Escape Room Experience powered by EscapeX Rooms
7:45pm – Welcome + Keynote: John Loken, SVP Consumer Marketing WME/IMG
8:30pm – Expert Panel with Street League Skateboarding, Wizard World, and Zeality.co
9:00pm – Closing Speaker: Kelly Vaught, owner, BeCore LA (experiential agency)
To register, go to: https://groupyexperience.eventbrite.com/?aff=SES
