Intrepid is pleased to announce that its client, LORAC Cosmetics, a leading prestige color cosmetics brand founded by celebrity makeup artist Carol Shaw, has received an investment from Encore Consumer Capital, a San Francisco-based private equity firm that invests exclusively in leading consumer products companies.
The investment was made in partnership with the management team and the company’s new CEO, Tim McMeekan. Carol Shaw will continue on as Founder, maintaining key roles in product development and public relations.
“We put our trust in Intrepid to guide us through this process and they delivered every step of the way. They understood our business, story, brand and vision-and in the end found us the right partner in Encore,” said Carol Shaw, Founder of LORAC. “The best of LORAC is yet to come.”
LORAC is an authentic Hollywood inspired prestige color cosmetics brand known as the “The Red Carpet Authority”. The company offers an expanding line of high-quality color cosmetics that are formulated to be non-irritating, natural-looking, effective, long-lasting and easy-to-use. LORAC sells its products through specialty, department store and online channels and has experienced strong momentum across each of its key retail partners and on its own digital platform.
Read the press release.
Intrepid is one of the most active mergers and acquisitions advisors in the Beauty & Personal Care sector. Our team has a deep understanding of trends and value-drivers across the sector, ongoing dialogue with the acquirer and investor universe, and a proven track record helping clients sell to global strategic acquirers and value-added private equity groups.
Steve Davis
Managing Director
Head of the Beauty & Personal Care Practice
sdavis@intrepidib.com
310.478.9000
Brian Levin
Vice President
blevin@intrepidib.com
310.478.9000
