To mark the launch of Bluewater, their newest show category, Surf Expo announced that legendary waterman, outdoorsman and TV host Flip Pallot will be in attendance at the show to meet and greet attendees.
Flip will be the featured guest at the Bluewater Happy Hour on Thursday, January 25, the show’s opening day. Flip is a well-known author, consummate outdoorsman, fishing guide and noted television host of a number of outdoor inspired shows including Saltwater Angler, ABC American Sportsman, Outdoor Life, Walkers Cay Chronicles and Quest for Adventure.
On display at the Bluewater Happy Hour will be a 22’ Hell’s Bay Boatworks’ flats boat; one of two on display at the show next week. Flip is the founder of the Titusville, Florida boat maker and first time Surf Expo participant.
“We’re excited to welcome Flip to Surf Expo, to launch this exciting new section for our buyers and brands,” added Roy Turner, SVP, Show Director. “We’re so pleased with the momentum behind Bluewater, and look forward to building upon it for our September 2018 show.”
Catering to inshore and offshore apparel and accessory companies, the new Bluewater section will be anchored by veteran Surf Expo exhibitors Salt Life, Bimini Bay and Yeti. Inspired by like-minded watersports brands, Bluewater connects to the waterman lifestyle that has always been a part of Surf Expo’s DNA, and is a perfect complement to Surf Expo’s existing floor categories.
Larry Laska, Director of Marketing, Salt Life, said about the launch, “We are excited to return to Surf Expo and to be in the new Bluewater section. Bluewater is the ultimate destination for those who ‘live the Salt Life’ to see the latest innovations in saltwater apparel and gear.”
For more information contact Kenneth Andres, Category Manager.Kenneth.Andres@surfexpo.com.
About Surf Expo
Surf Expo is largest and longest running watersports and beach/resort lifestyle tradeshow in the world. Produced annually in January and September the show draws buyers from specialty stores, major chains, resorts, cruise lines and beach rental companies across the U.S., the Caribbean, Central and South America and around the world. The next Surf Expo is January 25-27, 2018 in Orlando, Florida. Surf Expo is a trade-only event.
Surf Expo is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with its oldest trade shows dating back over 110 years. The company operates more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Emerald Expositions’ events connect over 500,000 global attendees and exhibitors and occupy over 6.7 million NSF of exhibition space. The company has been recognized with many awards and accolades that reflect industry leadership as well as the importance of its shows to the exhibitors and attendees they serve.
More information about Surf Expo can be found at www.surfexpo.com.
