The Social Consciousness of Branded Consumer Companies

Increased focus on social awareness and philanthropy among consumer products brands is being woven into brand identities.

Published: October 24, 2016By Intrepid Investment Bankers

Entrepreneurs and business owners in the branded consumer products sector have increasingly become focused on social consciousness and philanthropy.

Marvin Padilla of Intrepid Investment Banking recently published an article entitled “The Social Consciousness of Branded Consumer Companies” in C-Suite Quarterly that highlights some of the ways brands are weaving these interests into their brand identities.

As Padilla notes, “Consumers want to know that they are supporting companies that are not only making great products, but that are also the engines for positive change.”

Padilla goes on to discuss a wide range of socially responsible actions that companies can take, from those that incorporate social awareness in their brand identity, such as Los Angles-based good hYOUman, to those that have legally incorporated as Benefit Corporations and/or adopted the B Corp certification, such as the Honest Company.