In today’s fast-paced retail environment, embracing digital innovation is key to staying competitive. For OTIS Eyewear, a brand known for its stylish, durable, and eco-friendly products, the path to retail excellence was paved by a transformative partnership with ENDVR, a leading digital sales enablement platform. This collaboration has not only enhanced OTIS’s retail strategy but also revolutionized how they empower and incentivize their retailers and sales associates.
OTIS Eyewear: Challenges in the Retail Landscape
OTIS Eyewear has always set itself apart in the eyewear industry by prioritizing substance and sustainability. However, their commitment to using high-quality, eco-friendly materials like mineral glass lenses presented unique retail challenges. As the brand sought to balance premium pricing and cutting-edge technology with the needs of wholesale distributors, it faced obstacles in effectively educating and motivating retail staff to champion the OTIS brand. Alex Colvin, sales manager at Core Surf USA, representing OTIS in the market, highlighted the need for a new approach: “We were looking for new ways to not only inform the staff but also to incentivize retailers to learn about the OTIS Eyewear and help them sell our products more efficiently and effectively to their customers.”
The ENDVR Solution: A Digital Revolution in Retail Empowerment
To address these challenges, OTIS turned to ENDVR, a digital sales enablement tool designed to increase sales in physical stores that revolutionizes in-store experiences by educating sales associates and incentivizing them through digital campaigns. ENDVR offers a comprehensive solution, enabling brands to reach sales associates on their phones, educate them, and reward them for their efforts, nurturing loyal brand ambassadors. This innovative approach provided OTIS with the tools to communicate the real value of their products more effectively and to reward sales achievements in a meaningful way. It is not surprising that, based on ENDVR’s recent retail staff survey, 97% of them confirmed feeling more confident in selling brand products after education on ENDVR.
To tackle these challenges, OTIS collaborated with ENDVR, a digital sales enablement tool designed to boost sales in physical stores, revolutionizing in-store experiences by educating sales associates and incentivizing them through digital campaigns. ENDVR offers a comprehensive solution, allowing brands to reach sales associates right on their phones, educate, and reward them for their efforts, thus cultivating loyal brand ambassadors. This innovative approach equipped OTIS with the means to effectively communicate the true value of their products and to meaningfully reward sales achievements. Unsurprisingly, according to a recent retail staff survey by ENDVR, 97% of respondents reported feeling more confident selling brand products after receiving education on ENDVR.
Success Story: Amplifying Sales and Engagement
The partnership between OTIS Eyewear and ENDVR quickly bore fruit, transforming OTIS’s approach to sales contests from a disorganized guessing game to a structured, transparent, and data-driven strategy. With real-time access to leaderboards and detailed analytics, OTIS gained invaluable insights into store performance, product popularity, and sales associate engagement, witnessing impressive results from over 130 stores:
- Over $320,000 Total Retail Sales
- Over 1,400 Sold Units Acquired, with a rising average sales price of $227.45.
- Remarkable Return on Associate Investment (ROAI) with a staggering ratio of 23:1
This new level of control and insight allowed for strategic, well-informed decisions that significantly boosted retail sales and brand engagement. Colvin enthusiastically states, “With ENDVR, we finally had the feedback loop we’ve always desired, knowing what comes next.”
Advice for Other Brands: Leverage Digital Innovation for Retail Success
Reflecting on their journey, OTIS offers valuable advice for other brands facing similar retail challenges: embracing technology, simplifying sales contests, understanding your product range, and empowering retailer staff are key strategies that have proven effective. Interested in more insights? Download an ultimate checklist for Surf & Action Sports Brands in Brick-and-Mortar provided by ENDVR with main strategies to adopt in 2024.
Key Takeaway: Transforming Retail with Digital Innovation
The strategic partnership between OTIS Eyewear and ENDVR highlights the transformative potential of digital sales enablement platforms in turning retail challenges into success. By using ENDVR’s innovative solutions, OTIS Eyewear has not only improved its retail strategy but also set a new benchmark for empowering and incentivizing sales associates. Visit ENDVR’s website to learn how their digital sales enablement platform can bolster your brand and retail staff, resulting in increased in-store sales.
For more information about Retail Strategies in 2024, check out ENDVR’s webinar series that focuses on improving sales in brick-and-mortar stores.
