vvast, is at the forefront of the new wave of retail innovation. Launching just five years ago, the business has gone from strength to strength, landing some awesome brands in their early days who are still partnering with the business today. The likes of Yeti, VF, Stance and Troy Lee Designs, all profit from the vvast approach to accelerate their D2C ecommerce and marketplace growth.
Just last year, vvast dubbed their proposition D4C as they built out the model to truly place the consumer at the heart of the D2C experience. Fuelled by their three Ts framework they support the trading, transaction and traction functions for a true 360 offering.
Today, the team are proud to announce that a true heavyweight of Lifestyle / Action Sportsplayer, Jean Louis Rodrigues (better known as JL), joins to accelerate growth across the stable of brands.
vvast Founder and CEO, Richie Jones said of the move, “JL’s appointment as a Non-Executive Board Member is perfectly timed to catch the momentum building around the business just as the new highly scalable vvastBI and vvastify technology platform upgrades role out.
“JL is highly aware that D4C will supercharge the consumer movement and, crucially, given his multi-channel experience he will bring a wealth of expertise to help our brands capitalise on the way the channels can very much support each other for the good of the consumer experience today, and the building of long-term brand equity.”
Saj Sana, vvast’s Director of Trade who has previously worked with JL says, “Joining us as we transition from start up to growth mode, JL is perfectly placed to support our brands and our vvastly talented team. We are looking to achieve better brand presence, accelerated growth of brands in the region, providing comfort to US brands around our capability, offer, brand knowledge and platforms with this partnership.
“JL’s involvement is a huge endorsement of our model and credibility in the market and having had the pleasure to work with him in the past I am so looking forward to what we can achieve together moving forwards.”
JL brings a keen focus on results, balanced with a passion for people and a drive to create value. He earned his stripes working in house with global brands such as Reebok, Quiksilver and O’Neill and latterly EMEA General Manager for Boardriders running: Billabong, Quiksilver, Element, Roxy, DC, RVCA, Von Zipper, Xcel. He is now the President of EuroSIMA and as part of his role will head up the vvast PEAK Advisory Board.
JL explained, “I am very, very excited to be joining the team at this juncture. vvast have built an amazing proposition, taking the best of D2C business practice, technology expertise and brand commercial understanding to create an approach founded on relentless R&D to drive brand equity for not just D2C but all brand channels.
“With recent market developments creating a stranglehold for brands, they have kept a step ahead to ensure they deliver results across their portfolio and I can’t wait to get stuck in.”.
About vvast
Boasting a global portfolio of brands from VF (Jansport) $13bn turnover to Stance; and YETI $1.5bn turnover, to Troy Lee; vvast are pro at putting clients right at the heart of the conversation. Having fast tracked ISO accreditation, the business model is geared to support clients trading in the US and looking to break into Europe. vvast understand that D2C is far more than systems and processes and have built a model based on a foundation of collaboration and many years of experience from trading 200+ brands across EMEA.
