The outdoor industry is undergoing significant changes, driven by shifts in consumer behavior, market dynamics, and technological advancements. For brands and retailers in this sector, coming together to create innovative collaboration strategies is no longer optional —it’s essential for survival and growth.Â
Join our fireside chat on July 23 at 2 PM EST to discover firsthand why this collaboration is crucial and how both parties can benefit. Gain insights directly from industry leaders: Steve Gendron, co-founder of ENDVR; Mike Massey, CEO of Locally.com; and Eoin Comerford, former CEO of Moosejaw. Register and engage in a discussion on what effective partnerships in the outdoor retail sector could look like. Below is a glimpse of the topics that will be discussed, and we invite more participants to join to help enrich the conversation.
Evolving Consumer Expectations
Consumers today expect seamless experiences across both digital and physical retail environments. According to the Outdoor Industry Association, outdoor participation reached a record high in 2023 and there is even more of a demand for more personalized and inclusive shopping experiences, both online and in-store.
ENDVR’s research shows that over 85% of consumers still prefer purchasing new products in brick-and-mortar stores, emphasizing the need for brands to maintain a strong in-store presence. Moreover, consumers are increasingly expecting digital tools to enhance their shopping experiences, such as real-time inventory checks and personalized marketing messages.​ (ENDVR)​​ (ENDVR)​.
The Rise of Omni-Channel Retail
The distinction between online and offline shopping is blurring, according to Matt Powell. Consumers often start their purchasing journey online but prefer to complete it in physical stores where they can see, touch, and try products. Brands like L.L.Bean are expanding their physical retail footprint to complement their digital presence, recognizing the importance of an omni-channel strategy.
According to ENDVR, successful omni-channel strategies involve ensuring consistent pricing, promotions, and product availability across all channels. This approach allows brands and retailers to synchronize their efforts and better align marketing and inventory strategies​.Â
Leveraging Real-Time Data
Real-time data is a game-changer in retail management. Brands and retailers can use this data to monitor sales performance, track inventory levels, and assess the effectiveness of in-store promotions. Platforms like ENDVR provide real-time insights that help brands and retailers make informed decisions quickly.
For example, ENDVR’s platform offers features like live insight tracking, dashboard reporting, and campaign analysis. This allows brands to see which products are performing well in specific locations, enabling them to adjust their stock levels and marketing campaigns accordingly. This data-driven approach not only improves operational efficiency but also enhances the customer experience by ensuring that popular products are always available​.
Training and Empowering Sales Associates
Sales associates are the face of the brand in retail stores. Their knowledge and enthusiasm can significantly influence purchasing decisions. Brands should invest in training programs that equip sales associates with comprehensive product knowledge and sales techniques, says Matt Powell, as it’s a way to keep staff and increase brand loyalty. Collaborative training sessions, possibly facilitated by digital platforms like ENDVR, can ensure that sales teams are well-prepared to deliver exceptional customer service. ENDVR’s platform allows for efficient and engaging digital education and training tools, turning sales associates into effective brand ambassadors​.
Future Trends and Strategic Insights
Looking ahead, brands and retailers must focus on trends such as personalized marketing, advanced analytics, and integrated shopping experiences to stay competitive. Collaborative efforts in these areas can lead to innovative solutions that drive growth and enhance customer satisfaction.
Don’t miss this opportunity to be part of the conversation on how brands and retailers need to think and collaborate differently. Register for the fireside chat today.
