NBA Legend, Dennis Rodman has partnered with ID Supply Co. to lead a new global merchandising initiative. Privately held and based out of Orange County, California, ID Supply Co. is led by a team of seasoned experts who have properly set up the vertical business model. The vertical model driven by ID Supply Co. starts from talent acquisition and spans into design, licensing, production, distribution, and logistics. And now, this same model is being utilized to foster a long-term partnership with the NBA Legend.
Rodman, the five-time NBA champion, has his hands in a myriad of different projects from actor, professional wrestler to published author and designer. His iconic image has influenced the fashion industry for decades and his historic partnerships with brands like Oakley, Ed Hardy, Von Dutch, Chrome Hearts and more has also set industry standards. His recent venture with ID Supply Co. has allowed him to assist with the design process and carry out his apparel line.
Inspired by the NBA legend, Rodman has curated a collection that taps into bringing the 90’s and early 2000 era back. Dennis Rodman directly stated, “I’m looking to bring the iconic fashion from the 90’s and early 2000’s back in a big way and the guys at ID Supply Co. are helping me bring this vision to life.” Apparel from Rodman’s collection will be sold online starting November 25, 2022 and debut in select specialty retailers within the US, Canada, EU and Australia in spring of 2023.
