B2B sales are powered by data and metrics, and putting that data at the center of your sales process means a 20% boost in your ROI. And yet, 42% of B2B sales reps don’t have adequate information before they make that call.
Read our recent post to discover three best practices that help convert B2B prospects into customers. You’ll learn how to put data-driven decision-making processes in place, how to develop one-to-one B2B customer engagement, and how to provide access to a variety of assets that can be sent and viewed on mobile platforms to keep the conversation going.
Read more here.