The volatility of the current economic marketplace has companies scrambling for the best and latest way to promote their product and service and attract customers.
With the barrage of new technology, from Facebook to “apps” on smart phones and QR codes, many of these companies are overlooking, and even dismissing, some of the most simple, but most effective, forms of marketing.
Window displays and store signage are two of the cheapest forms of marketing, beaten only by promotional products for highest return on investment.
But it’s not just about cost, it’s about what window and retail signage can do for your business. Is your storefront working hard enough for you? Does it attract customers? Does it represent and promote your brand? Is it telling people they can buy your product—right here?
There are many ways to use your storefront to sell your business, services and products but, as with everything, it needs to be done correctly to show results.
Bad window signage is worse than none at all, making it essential to use a company with the expertise to provide real return on investment.
Window displays over a retail store in construction are a perfect vehicle for reinforcing brand recognition and generating excitement for a store opening.
In fact, Sketchers has hired CPI Resources to provide their window display graphics for all of the soon-to-open locations nationwide to generate anticipation among their local demographic.
Our customers hire us because we take the project from beginning to end. CPI Resources provides consultation, surveying, permit acquisition, manufacturing, installation and servicing.
Our big-brand clients, such as Boost Mobile and Virgin Mobile, use us to maximize the usable signage “real estate” to promote their products and services while also keeping their branding consistent throughout nationwide chains of stores.
We don’t want to sell you a window display. At CPI Resources, we want to be your partner in creating effective advertising to increase your brand recognition and sales. We welcome the opportunity to show you how.
Dan Shedarowich was formerly Manager of International Marketing for Pertec Computer Corporation before joining Charter Printing, Inc. at its inception. CPI Resources was founded by Carol Shedarowich in 1986, and is still a female-owned company operating as Charter Printing, Inc., a California corporation.
