Agenda will hold our first Long Beach show on January 5th and 6th, 2012.
This new LB show will be our largest show to date, coming in just shy of a quarter million square feet at 235,000 sqft total.
Agenda Long Beach will feature 500+ brands and we are expecting about 12,000 – 14,000 attendees over the two days.
Key new features/additions to the show:
Agenda LB will feature a new longboard skateboard/Skate Hardgoods segment
- Divine Wheel Co
- Dogtown
- Dregs
- Elephant Skateboards
- Given
- GoldCoast
- Hosoi
- Landyachtz
- Layback
- Madrid
- Palisades Longboards
- Paris Trucks Co
- Penny Skateboards
- Riviera Skateboards
- Sector 9
- SIMS
- Vision Skateboards
- Z-Flex
- and about 15+ more brands to be added before the show.
This longboard skateboard/skate hardgoods segment will not be separately branded inside the show, but mixed in with the other core action sports products. This new segment will also be completely separate from “The Berrics Agenda” show segment that focuses on only core street skate brands.
Influx of brands from the outdoor market
- HippyTree
- Patagonia
- Poler Camping Stuff
- … and more which are all new editions to the show, and we see a huge opportunity in this show segment moving forward.
Increase in new lifestyle footwear brands
- Asics Onitsuka Tiger
- LRG Footwear
- The People’s Movement
- Psyberia Dry Goods
- Volley Shoes
- … and more which will add to our already robust selection in this category. Agenda believes that we have the most comprehensive offering of Lifestyle and ActionSports footwear brands out of any show in North America.
The return of Primer at Agenda
Primer is our independent brand section that we put on hiatus for the last show to reformat and relaunch it at this Long Beach show in January. Primer will showcase over 50 start-up brands on the main floor of Agenda, rather than in a side room as we have done in the past.
New Food Truck Area
Agenda Long Beach will feature a new food truck area with 7 of the best food trucks from LA each day. We know that everyone hates convention center food, so we wanted to mix it up a bit and give people something fun and different.
New BMX Segment
Agenda Long Beach will feature a few hand selected BMX brands. This January show will start small with BMX, maybe 4-5 brands tops to kick off a much larger show segment for the future. Each BMX brand invited will be working on an exciting collaboration with Agenda to be released at the show.
