A recent article in ABF Journal features CIT Trade Finance’s efforts to increase awareness about accounts receivable factoring.
The article discusses CIT’s recently launched Internet –based Factoring University as one of a series of initiatives put in place by CIT Trade Finance president Jon Lucas. Lucas is aiming to raise awareness of factoring as a financing option, especially for small and middle market companies.
Here is an excerpt: “When people want to research a product or service, they almost always turn to the internet for information. That is true even for professional services, like factoring. As recently as one year ago, there was no central repository of educational information about factoring,” the ABF Journal article notes. “Since CIT has been in the factoring business for almost 100 years, Jon Lucas, President of CIT Trade Finance, decided to do something about it.”
Lucas’ efforts include CIT’s “Factoring University” campaign, on display on Shop-eat-surf. “ ‘As one of the leading factoring organizations in the United States, we wanted to lead the discussion about factoring,’ ” Lucas said in the ABF Journal article.
The article lists resources available through the Factoring University website, including educational videos and a link to a forum for business owners, advisors and factoring professionals.
CIT has offered accounts receivable factoring to its clients for almost 100 years. More information is available on CIT’s website.
The article is part of ABF Journal’s paid content and is available to ABF Journal subscribers here.
