In today’s fast-paced environment, it can be difficult to find new ways to connect with consumers. We caught up with Dilip Daswani, CEO of Zeebric, LLC, which provides software solutions to consumer product brands to help them get closer to their end customers
What kinds of solutions can you offer brands that want to get closer to their end customers?
There are many ways to incorporate software solutions that help expand brands’ relationships with their end customers. We offer mobile commerce, NFC marketing and QR code marketing solutions.
Can you give us an example of one of your solutions?
Using QR codes in creative applications is a great way for retailers to get more connected to their clients. Our recent blog post talks about one company who incorporated QR codes into the fabric of pajamas. As the article explains, “Each group of dots actually functions as a QR code which, when scanned with a smartphone or tablet with the Smart PJs app, will play a lullaby, read a bedtime story or provide the child with interesting facts. “
Options like these offer parents new opportunities to engage with their kids, and this technology can work for other kinds of retailing as well.
What are some ways that action sports brands can do similar work to better connect with their consumers?
We have a new blog post on our site today about how action sport brands can use QR Code marketing to connect with end customers. “Action sports brand are in a great position to leverage the power of QR code marketing: not only can QR code-enabled hang tags and labels be used to convey basic instructions and safety guidelines, they can also be used to share messages about the lifestyle associated with action sports.”
Our blog discusses the top three ways brands can use QR codes to market to and connect with their clients. For more information on how best to use these technologies, contact us.
