Pure sales has been the main indicator of successful tradeshows in the past. But tradeshows offer a lot more opportunity up front than just hitting sales numbers—tradeshows are live, in-person events you can leverage to influence potential buyers, create solid relationships and position your brand for long term success. Using social media is critical to achieving all of these goals. You’ll learn:
- Why social media should be where the conversation starts
- How to leverage hashtags and line sheets for compelling digital promotions
- How to incorporate video into your social media strategy
- Best practices for using Twitter during events to capture attention and keep the conversation going
Click here to learn more!
