AdWords have become an increasingly popular method of marketing goods and services to consumers, expanding the scope and breadth of internet advertising.
In a new article, we explain the discrete factors that courts have identified to determine whether use of a trademark in an AdWord by someone other than the trademark owner is licit or constitutes infringement, illustrated by recent decisions in the Fifth, Ninth and Tenth Circuits.
Â
To read the complete article, please click here.
