CURVENY NEW YORK closed its doors on another fabulous edition on Tuesday, August 5th 4PM at Javits Center North. The show floor was buzzing with buyers placing orders throughout the three days. This session was the accomplishment of extra efforts taken over the last 2 years, providing a smooth exhibitor set-up, a fresh look with the updated show directory and selection guide, along with a clean, modern feeling through new booth structures and furniture.
The constant upbeat and positive atmosphere reflected the satisfaction achieved by both brand representatives and retailers alike. Not only did the number of buyers on show floor remain stable from the incredible +17% August 2013 session, but the buyers who attended the show were all of qualitative standing (2,700 buyers). The CURVEXPO team generated more than 200 connections between brands and retailers on show site. Also, over 1,000 appointments were created through the CURVEXPO website – more than ever the CURVEXPO platform brings its extra touch to accelerate business in a unique environment.
With over 300 exhibiting brands, the show floor displayed wide ranges of categories that attracted top buyers and made order writing affluent. Among some of the exciting, new, innovative brands attending the show there was: Babajaan, Paladini, Velvette, Underprotection, Sapphire Bliss, Korokora, Meng, Roser Samon Promise, Naja, The Muse Lingerie, Rouge Papaye, Insignia by Sigvaris, J’attire, Elizabeth Jane, Fajas Diseno D’Prada, Snoa Sleepwear, Madame Supertrash, Meng and many more…
Here are a few comments about the CURVENY NEW YORK show straight from the brands exhibiting: “I have done hundreds of trade shows and I have never seen a trade show team bringing me buyers like yours does.” – (Calvin Kein) “This show is a record breaker” – (Commando)
The leading Department and chain stores were represented by: Dillard’s (AZ), Bloomingdales (NY), Macy’s (NY), Anthropologie (PA), Urban Outfitters (PA), Neiman Marcus (TX), Nordstrom (WA), Saks Fifth Avenue (NY)…
Online retailers present were: HerRoom (TX), Asos.com (UK), Freshpair (NY), Amazon (WA), Gilt Group (NY), Net-a-Porter (UK), Barenecessities.com (NJ), ShopBop (NY), Vente-Prive (NY)…
The specialty store presence was marked by: Journelle (NY), Alla Prima (CA), Azaleas (NY), Town Shop (NY), Bra Genie (LA), Bits of Lace (SC), Cheeky Intimate Apparel (Bahamas), Diane’s Lingerie (BC), Intimacy (GA), La Petite Coquette (NY) and much more…
The different format seminars were very well received among the attendees of the show. The Eveden Fit School, always a popular event, added a twist this season by creating “Simply Swim,” dedicated to taking away the fears of cup-size swimwear. On the first day of the show, insight on how to shop the Spring-Summer 2015 Trends on show floor was given by Promostyl. On the second day of the show, Proexport informed retailers and exhibitors of the new brands emerging in Colombia, as well as gave a look at what sourcing possibilities their country has to offer. Lelo’s much anticipated event discussing the benefits of adding pleasure products to one’s store offering to increase revenue was a big hit among retailers and press. Last, The Trend Wall placed at the entrance of the show and commented on a daily basis by trend specialist Maria Teresa Sampedro of Promostyl gave buyers a new opportunity for a more customized trend experience.
CURVEXPO will travel to the west coast on August 18 & 19 for CURVENV LAS VEGAS. The show promises to offer a strong business dynamic and a qualitative offering for both exhibitors and retailers. The introduction of the 20|40 program, the first ever Resort Hotel and Spa program organized by a swim and lingerie show will be the highlight of this session.
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