CURVENV LAS VEGAS LINGERIE & SWIM SHOW is coming soon to Las Vegas (August 18 & 19 2014) at the Venetian Hotel, we caught up with CEO Pierre-Nicolas Hurstel to learn more about it.
What distinguishes CURVENV LAS VEGAS show from others?
CURVENV LAS VEGAS is an order writing show; it offers an intimate setting where both exhibitors and retailers can network and share their experiences about this niche industry.
Tell us about the range of products at your shows.
CURVENV LAS VEGAS is THE one-shop for all men and women intimate apparel, swimwear categories. CURVENV LAS VEGAS offers a broad range of product categories such as Accessories, Activewear, Daywear, Hosiery, Loungewear, Men’s Underwear, Resortwear, Shapewear, Sleepwear, Swimwear and much more…
Why did you select Las Vegas as your show venue?
Las Vegas attracts buyers not only from the West Coast and Canada, but also from South America and overseas. It has become a fashion hub that keeps expanding with new shows every season. The flow of new buyer categories offers an amazing opportunity for brands to develop.
What’s new at the show this year and what can attendees expect?
CURVEXPO’s one stop shop experience and unique offerings attracts top buyers from the best specialty stores, online stores and department stores in North America all of whom appreciate the perks and flexibility offered to optimize their shopping experience. As the industry network facilitator, CURVEXPO is always looking for ways to reward faithful exhibitors and retailers. As a result, three programs have been put in place to stimulate the buying atmosphere:
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Recently introduced, the New Accounts for VIP Exhibitor Program, will be offered to our most faithful exhibitors. The goal of this program is to connect brands with new and qualified stores, turn them into accounts by placing orders and thus help increase their new business. Our Buyers & VIP Buyers Coordinator will act has a “Sales Rep at CURVEXPO” and will be the liaison between VIP exhibitors and the stores to establish connections on the show floor.
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Second, the popular New Account Program offers brand exposure and entice retailers to do business with new brands and broaden their selection. The program works as follows: Every time a buyer opens a new account at the show with a new brand to be added to his/her existing lines, his/her name will be entered in a sweepstakes. The more new accounts the better the chance is to visit Mode City Paris (July 5, 6 and 7, 2014), or win hotel nights and other surprises. Some of the winners from the February 2014 shows were: Brooklyn Fox (NY); Shades of Lace Lingerie (GA); Calla Lilly (CA) and more…
- Last, the VIP dedicated retailers program has shown to be very popular on both coasts will reward the top intimate apparel buyers, swimwear and resorts with complimentary spa services, VIP lounge access and other exclusive services such as the personal shopper program.
