We caught up with California Swimwear Association Executive Show Director Shannon Leggett to find out what’s new at Swim Collective as they prepare for their upcoming trade show on Monday, August 12th and Tuesday, August 13th at the Hyatt Regency Huntington Beach Resort and Spa.
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1. We see that Billabong has joined your list of exhibitors. What does it mean to have Billabong at your show? Â
It means that national buyers can meet with all major surf brands at the show. Billabong, Volcom, Hurley, Reef, Oakley, Fox and many more will be presenting their swimwear lines
2. Why do you think now was a good time for Billabong to join Swim Collective’s list of exhibitors?
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Billabong is re-positioning itself with women’s swimwear as a key category to drive growth of the brand. They understand that swimwear is equally important to the women’s line as boardshorts are to the men’s. In today fashion trends, swimwear is no longer just for the beach. It’s a layering piece, it’s ready to wear, it’s fashion. Billabong sees this opportunity clearly.
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WWD reports that swimwear is is now considered a year-round business, extending well beyond bathing suits to include multipurpose items like convertible swimwear tops and beach cover-ups that women are wearing as dresses.
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3. It looks like Swim Collective has a new relationship with Surfing Magazine’s swimsuit issue.  What does the partnership mean for exhibitors and retailers?
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It’s important to unite the entire swimwear community at the show. The industry is better served with us working together and this is beneficial for our exhibitors and retailers.
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3. Swim Collective looks like it’s growing – how many exhibitors do you have for the upcoming show and how does that number compare with previous shows?
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The Swim Collective has doubled in size over this calendar year. The entire swimwear industry is exhibiting at the Swim Collective. If retailers are looking for sales growth, the swimwear channel is their best opportunity. For a complete brand lineup, visit our website.
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