The costs to remaining staunchly analog in a digital age aren’t just physical. The hit your wholesale brand takes in terms of reputation doesn’t help your bottom line. More and more, your B2B customers are demanding a B2C experience when it’s time to make purchasing decisions. If you aren’t ready with the online assets they demand, you’re going to lose.
We explore this equation in our latest post on our new blog, www.b2becommerce.com. The article details what companies need to do to satisfy consumers’ demand for transparency of product availability across all channels, and provides valuable tips for companies considering investing in online resources.
Read the full article here.
