What makes a perfect T-shirt? Super-soft cotton? The right fit? The embellishment or print?
Ei-lo has provided the answer to these questions. We have created a style that we call the “Brand” T, a (24/1 – 4.9oz.) ringspun T-shirt. Unlike those 4.3 oz. 100% cotton lightweight premiums that shrink one to two sizes after wash, this mid-weight premium T bridges the age demographic gap. It can be worn by a 15-year-old or a 55-year-old and it will still enhance your brand’s image.
We threw away the basic mill spec and developed a T-shirt based on men’s body types and forms. We gathered information from top designers of some of the most popular name brands as well as T-shirt buyers from national retail chains, and then did countless rounds of prototyping and fit sessions on model types that fit the builds of the end user.
Brands have been moving from the typical (30/1- 4.3 oz.) premium ringspun T and to our “Brand” T because they are finding that the 30/1 (100% cotton) premium T’s shrink so much after a wash or two. This causes the consumer to go try another brand when shopping for T-shirts the next time around. Our “Brand” T can be washed and dried on the hottest temperatures and they will still fit better than any T-shirt on the market.
If you are still wanting a lighter weight 30/1 premium T that will fit the same wash after wash, then we have the solution for you. Try our NEW “Premium 50/50” T. It is now available in 16 solid colors and 14 colored heathers. This T is also great for sublimating and doing vintage burnout washes. These shirts can also be exposed to high temperatures and will still fit the same or better after washing.
