LâMO has been a California lifestyle brand creating comfy-cozy footwear for more than 26 years. The company rolled out new branding for Fall 2022. Its updated modern brand identity provides clarity and insight to the brand through a casual look and feel that matches LâMO’s comfy-cozy products.
We caught up with LâMO’s COO Jerry Breig regarding the company’s business, a new hire and their line.
The Dharma in black. Photo courtesy of LâMO
LâMO had record sales again last year. Can you tell us what you see as the key to LâMO’s continued growth?
Being true to who we are has been an important part of LâMO’s growth. We know we are a comfort first product that always has consumer value on our mind. Being ourselves allows us to build product and programs we are proud of and resonate with our consumers.
We are focused on making it easy for retailers to do business with us, which we see as the key to the rise in sales of LâMO’s comfy-cozy products.
How has the LâMO team dynamic been with the addition of the new VP of Sales John Pierce?
It has been great, his knowledge of the marketplace and the reach he has in our current and potential account base is a huge asset.
What can retailers expect from the brand’s fall/winter ’22 collections?
Paul shoe in Charcoal lo. Photo courtesy of LâMO
For FW2022 our focus was on using new materials and new looks in items that are truly LâMO. Two of these new styles in the women’s line are the Dharma and Autumn with premium suede and faux rabbit fur lining. In the men’s line, the Trent and casual Samuel styles both include 100% Australian sheepskin footbed(s) and LâMO-LITE EVA outsoles with the 30-day comfort guarantee.
Due to its popularity and our drive to push added value to our products, we have also expanded the LâMO-LITE collection.
