In this final installment of our three-part wholesale series, the team at ENDVR, a retail sales enablement platform, wants to spotlight the essential role that wholesale channels and physical stores play in enhancing brand sales. Specifically, we are exploring how brands like Vuori leverage retail sales enablement platforms like ENDVR to dramatically drive sales and elevate their wholesale revenue channels to unprecedented success. Building on insights from Parts 1 and 2, this article underscores how strategic advancements and digital innovations are crucial for enhancing sales and improving sell-through in physical retail environments.
Why Focus on Wholesale Now?
Physical stores and wholesale channels are indispensable for brands like Vuori, offering tactile and personalized shopping experiences that digital commerce cannot replicate. Recognizing the value of in-person interactions, Vuori employs ENDVR’s platform to redefine customer engagement in physical stores. Nathan Benson, director of wholesale and event marketing at Vuori, stated,
“ENDVR has been a game changer in creating brand awareness with all of our wholesale partners, all from the comfort of my office. It allows us to stay engaged with retail staff in a variety of fun ways and keep them up to speed with product knowledge. The sales incentives have been a huge hit also!”
This approach not only meets but exceeds consumer expectations for personalized experiences, fostering deeper connections in every transaction.
Enhancing Customer Engagement
Vuori’s adoption of ENDVR exemplifies how technology can significantly amplify customer engagement in physical retail settings. By deploying ENDVR’s retail sales enablement platform, Vuori has transformed every employee into a knowledgeable advocate for their products.
Vuori’s partnership with ENDVR exemplifies how strategic digital enhancements can significantly impact sales metrics.
The Power of Relationship Building in Wholesale
The platform’s effectiveness is reflected in a recent user survey, where ENDVR asked retail sales associates who are selling brand products in wholesale settings questions about digital education and sales. The results speak volumes: 68% of respondents rely on digital platforms like ENDVR for product knowledge, and 95% of respondents tend to sell more from brands who make an effort to build a relationship. Furthermore, brands using ENDVR see a 33% increase in average selling price (ASP), and a 44% surge in reorders. Many of the brands using ENDVR see a 38:1 Return on Advertising Spend (ROAS), demonstrating that every dollar rewarded to a sales associate result in increased sales for the brand.
Discover the ENDVR Difference
Curious about what ENDVR could do for your brand? Why not give us just a few minutes for a discovery dialogue? It’s a simple step that could substantially drive sales in your brand’s wholesale channel(s). Discover firsthand how ENDVR can revolutionize your brand’s sales strategy, making it more engaging and rewarding for your team and your customers alike.
Initiate a Strategic Session
Engage with ENDVR today, and let’s explore how we can transform your wholesale strategy into a cost-effective powerhouse for sales growth. Schedule a quick strategy session to see how we can help escalate your sales figures and market impact, or visit ENDVR.io for more information.
