Latest In: Alternative Apparel

Photo courtesy of Alternative Apparel

Alternative Apparel Acquired by HanesBrands

HanesBrands has purchased Alternative Apparel for $60 million

News October 20, 2017
Dawn De La Fuente. Photo courtesy of Alternative Apparel.

Alternative Apparel names Dawn De La Fuente VP of Marketing

Press Release:

News August 5, 2013
Greg Alterman looking at fabrics in Tokyo. Photo courtesy of Alternative Apparel.

Alternative Apparel founder on growth plans

Known for its soft, vintage-looking Ts, Alternative Apparel is getting close to $100 million in sales. Founder and…

News May 13, 2013
Erik Joule. Photo courtesy of Levi's.

Erik Joule new CMO for Alternative Apparel

Press Release:   Alternative Apparel Announces Erik Joule as Brand President and Chief Merchandising Officer 25-year Fashion Industry…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series