Athleta Expands REI Co-op Partnership
Athleta joins a growing trend of vertical retailers developing a wholesale strategy to expand their brand reach.
News September 9, 2021
Latest In: Athleta
Athleta Launches AthletaWell
Brand launches long-term partnership with obé Fitness, including exclusive fitness content for AthletaWell members.
Press Releases July 28, 2021
Athleta Announces Entry Into Canada
Brand will launch e-commerce and open two stores to advance towards its goal of doubling the business by…
Press Releases April 20, 2021
Athleta Adds Extended Sizing to 350 Styles
The extended sizing will be available in Athleta's 200 stores and online.
Press Releases January 21, 2021
Gap Inc. to Move Away from Malls
The company announced a new strategy this week that leans into trends that have been accelerated by the…
News October 23, 2020
New Head of Athleta Comes From Sephora
Mary Beth Laughton will begin her new role in late October.
Press Releases September 24, 2019
Athleta Swim Misfires This Season
Athleta, which has been very aggressive in the active swim category, hit a bump in the road.
News May 31, 2019Gap Inc. to Close Stores
Gap Inc. said Wednesday it will focus its growth strategy around the Old Navy and Athleta chains going…
News September 7, 2017
