Latest In: Atwater

Atwater Ducks jersey

Atwater outfits Anaheim Ducks players

A stream of Ducks players are stopping by Atwater offices lately to pick up clothes. Atwater, an up-and-coming…

News May 13, 2013
Atwater new hire: Greg Osthus

Atwater makes key hire to strengthen team

Dean Bradley and Scott Madison of Atwater hired Greg Osthus this week to stabilize and strengthen Atwater's sales…

News May 13, 2013
Atwater new hire: Greg Osthus

Atwater makes key hire to strengthen team

Dean Bradley and Scott Madison of Atwater hired Greg Osthus this week to stabilize and strengthen Atwater's sales…

News May 13, 2013
Sushi with the Atwater crew: Dean Bradley

Catching up with Atwater over sushi

Dean Bradley, creative director and founder of Atwater, emailed me the other day with an idea. "You need…

News May 13, 2013
Dean Bradley

Atwater focuses on strengths as it navigates economic storm

I caught up with Dean Bradley of Atwater this week on the heels of the brand's nomination for…

News May 13, 2013
Reef's Kevin Flanagan and Vans' Jeff Moore

Sales pros give sales survival tips at SIMA Boot Camp

Story and photos by SHELBY STANGER Navigating today's tough economic climate at retail requires creative solutions. Thursday, SIMA…

News May 13, 2013
Atwater General Manager Greg Osthus

ASR Report: Atwater aims for $10 million

At Class at ASR, Greg Osthus, the General Manager of Atwater, talked about the Newport Beach based brand.…

News May 13, 2013
Dean Bradley and Scott Madison. Shop-eat-surf file photo.

Dean Bradley on Atwater's future

Now that Dean Bradley and Scott Madison are at Lost, I asked Dean what is in store for…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series