Backcountry CEO Kevin Lenau on M&A, AI and Growing Loyalty
The outdoor retailer’s interim CEO shares details about the company’s growth strategy, artificial intelligence, recent acquisitions and how…
News October 27, 2025
Latest In: Backcountry
Backcountry Makes Second Acquisition; Former CFO Kevin Lenau Moves to Interim CEO
Backcountry has acquired cycling retailer Velotech Inc., which operates BikeTiresDirect, Western Bikeworks, and TriSports.
News September 4, 2025
Backcountry Acquires Value Retailer Level Nine Sports
Backcountry CFO Kevin Lenau says the merger will benefit both companies and the customers they serve.
News July 24, 2025
Backcountry Acquired by Tech Platform CSC Generation Enterprise
Previous owner TSG Consumer Partners had been exploring the sale of the large outdoor industry retailer for more…
News September 10, 2024Backcountry to Sell European Subsidiary to Decathlon
The move is part of Backcountry's strategy to focus on North America and also expand its private label…
News November 27, 2023Backcountry Expands In-House Brands
The specialty retailer will open its first wholesale accounts during Outdoor Retailer Winter, pushing Backcountry-branded products in key…
Press Releases November 14, 2023
Shaun White Adds Women’s Snowboard Apparel to ‘Whitespace’ Brand with Backcountry
Global snowboard icon adds a women’s base layer, puffer jacket, and riding kit to growing Whitespace brand, sold…
Press Releases October 17, 2023Backcountry to Open New Retail Location at The Grove in Los Angeles
Backcountry's store at The Grove is expected to open in July, following new doors in Palo Alto and…
Press Releases June 21, 2023
Shaun White Expands Namesake Lifestyle Brand ‘Whitespace’
The snowboarder adds new board designs, goggles, and winter apparel to his brand, sold exclusively at Backcountry.
Press Releases October 18, 2022
