Latest In: BN3Th

BN3TH Rise in Comfort

BN3TH Expands Leadership Team, Pivots to College Athletics with New Marketing Campaign

BN3TH, which is carried in stores like Scheels, Palmetto Moon, and golf and surf shops, has hired a…

News April 29, 2025

BN3TH Releases New 2n1 Padded Bike Short

The Cruise is a one-of-a-kind bike short with the appearance of a traditional workout bottom.

Press Releases September 15, 2023

BN3TH and Artist Madsteez Launch New Product Collaboration

The men’s underwear brand drops limited edition boxer briefs featuring Madsteez signature colorways.

Press Releases June 6, 2023
BN3TH North Shore Liner Bibshort

BN3TH Expands Bike Category with New North Shore Liner Bibshort

The men’s underwear brand takes award-winning technology to a new version of a popular product.

Press Releases April 18, 2023
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BN3TH Expands Into Swim Shorts

BN3TH launches Agua Volley 2n1 swim short made from 100% recycled fabrics. 

Press Releases March 22, 2023
BN3TH FW23 Sales Meetings

In-Person Sales Meetings Return to Industry

What's the future of sales meetings? Executives from Salty Crew, BN3TH, Roark, Dakine, and O'Neill weigh in on…

News March 6, 2023
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Matt Keenan Promoted to Vice President of Sales at BN3TH

Keenan served as North America Director of Sales for the past three years.

Press Releases March 6, 2023
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BN3TH and Jason Momoa Launch Underwear Collaboration

The industry underwear brand gets a big boost from the well-known actor and sustainability advocate.

Press Releases November 1, 2022
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BN3TH Launches New Brand Campaign That Sets Tone for Future Growth

“It Begins With What’s BN3TH” marks new direction for active-menswear company.

Press Releases August 4, 2022
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series