Latest In: Bonfire

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Werni Stock Joins Bonfire Team

Werni is a longtime European standout and started out riding for Bonfire during his early career.

Press Releases October 25, 2016
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Pretty Great Company Announces the Addition of Tim Swart as Marketing Director

Swart ’s role will be to lead and execute the global marketing strategy and to establish driving positions…

Press Releases June 23, 2016
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Pretty Great welcomes Dave Kozak as global sales director

David Kozak is to lead the sales division across Bonfire, Nikita, Sessions and SLVDR.

Press Releases October 26, 2015
Tom Faukner

Neff hires snowboard industry veteran as new President

Industry veteran Brad Steward, a long time snowboard executive who founded the outerwear Bonfire and also held a…

News January 20, 2015
Salomon is one of the many brands owned by Amer Sports

Amer Sports: Winter Sports Equipment business resilient in Q1

Finland-based Amer Sports, which owns several winter sports and outdoor brands including Salomon, Atomic, Arc'teryx, Nikita and Bonfire,…

News April 23, 2014
Salomon snowboards

Winter equipment down, apparel up for Amer Sports

The parent company of Salomon, Arc'teryx, Atomic, Bonfire, Nikita and more reported Q3 earnings today. We have a…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series