Latest In: Charlie Setzler

Rusty boardshorts - File photo courtesy of Rusty

Happy Shovel no longer Rusty licensee

Happy Shovel will no longer be operating the brand in North America.

News January 6, 2016
Rusty apparel display

New Rusty licensee opens store in Laguna Beach

Rusty opens a shop in Laguna Beach, the first Rusty Surf Shop for the Happy Shovel Group, the…

News October 7, 2014
All photos courtesy of Rusty

Rusty's U.S. plans under new licensee

A Q&A with the principals of Happy Shovel about the evolution planned for the Rusty brand in the…

News December 3, 2013
Pod Banuelos

Rusty: Starting from scratch

I stopped by the Rusty offices in Irvine to see how things are going three months after parent…

News May 13, 2013
Pod Banuelos

Funny Rusty video from Brazil

Charlie Setzler, president of Rusty Clothing North America in Irvine, sent me a link to a pretty hilarious…

News May 13, 2013
Rusty's Global Cooling boardshorts

Rusty one year after move to La Jolla Group

I ran into Charlie Setzler, president of Rusty North America, at Joel Cooper's Lost party. Charlie told me…

News May 13, 2013
A Rusty advertisement

A Rusty update for 2008 and a look ahead for 2009

I checked in with Rusty North America President Charlie Setzler, right,  to find out how things went with…

News May 13, 2013
Rusty North America President Charlie Setzler

Rusty President on wired fleece, segmentation and reinvention

I had a nice and informative talk with Rusty North America President Charlie Setzler at Surf Expo. We…

News May 13, 2013
Rusty announces the addition

Rusty announces the addition of Joey Brezinski to athlete roster and launch of "so R.AD" collection

Press Release:

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series