Outdoor Industry Trends: Consumer Shifts & Top Brands for 2025
Circana’s Matt Tucker shares the latest shifts in consumer behavior impacting the outdoor industry, from e-commerce growth to…
News November 20, 2025
Latest In: Circana
Circana Details Top Outdoor Sellers, How Consumer Spending is Changing, at Outdoor Retailer
Julia Day of Circana presented at Outdoor Retailer, which offered a full slate of education sessions at the…
News June 23, 2025
Circana: Accessories, Apparel Standout Categories in Outdoor Market
Vuori and Patagonia continue to dominate top-selling categories, according to data presented by Circana during the Outdoor Retailer…
News June 21, 2023
Information Resources, Inc. and The NPD Group Rebrand as Circana
The new name follows the two brands' August 2022 merger.
Press Releases March 15, 2023
