Chris Smith Joins Electric
Smith to oversee Electric’s sales in New Jersey, New York, Pennsylvania as the brand’s new east coast rep.
Press Releases October 17, 2018
Latest In: Electric
Electric Releases Collaboration With John John Florence
The collection is available now.
Press Releases August 8, 2018
SIMA’s “The Float Collective” Returns
Member brands and specialty retailers to partner on raising funds for 11 humanitarian organizations.
Press Releases June 7, 2018
Electric Hires a Vice President of Marketing
Megan Brunner, formerly the Director of Marketing at Nixon, joined Electric this week.
News April 19, 2018
Electric and John Florence Partner Up
John will be working with Electric on custom eyewear launching in 2018.
Press Releases March 27, 2018
Electric Video Promos Upcoming Deus Slidetoberfest
Electric's latest video promotes the upcoming four-day Deus Slidetoberfest.
Press Releases October 11, 2017
Electric launches Women’s Collection on goop
Electric proudly announces that select sunglasses from the Women’s Summer 2017 eyewear collection are now available on Goop.com.
Press Releases August 30, 2017
Electric Sponsors the China Olympic Surf Team
Electric proudly announces their endorsement of the first ever Chinese Olympic Surf Team.
Press Releases August 24, 2017
Electric Partners with Cycle Zombies to Bring the Zombie S Frame
The Electric Zombie S retails for $100 and is available globally at select specialty retailers and online at…
Press Releases June 29, 2017
