Latest In: Electric

Electric CEO Eric Crane is part of the group that bought Electric - SES file photo

Updated: Kering Sells Electric

The buyer is Electric CEO Eric Crane.

News March 16, 2016
Electric announces partnership

Electric announces partnership with Wax Vending

Electric announces partnership with Wax Vending for 21 key stores up and down the East Coast.

News June 25, 2015
Kip Arnette - Photo courtesy of Electric

Kip Arnette retires from Electric

Electric is announcing today that Kip Arnette, Electric Co-Founder, is retiring after 15 years with the brand.

News June 16, 2015
Electric welcomes Imogen

Electric welcomes Imogen Caldwel as brand ambassador

Electric announced today that Imogen Caldwell has joined the family of brand ambassadors.

News May 8, 2015
Todd Hymel in his office at PPR headquarters in Paris - SES file photo

Kering's Todd Hymel promoted, moving to Costa Mesa from Paris

Kering’s Todd Hymel has been promoted to CEO of Action Sports Brands.

News May 4, 2015
Electric appoints EMEA

Electric appoints EMEA marketing manager

Electric is pleased to announce that Alexis Maillet has joined the company as European Marketing Manager.

News May 4, 2015
Electric Mudslinger honored by

Electric Mudslinger honored by Outside Gear of the Year Award

OUTSIDE, America’s leading active lifestyle brand, has selected ELECTRIC as an honoree of their annual Gear of the…

News May 1, 2015
Electric appoints Etienne

Electric appoints Etienne Pinon sales manager EMEA

Electric is proud to announce that Etienne Pinon has joined the company as Sales Manager EMEA.

News March 5, 2015
The Mattson 2 sign on as

The Mattson 2 sign on as Electric brand ambassadors

Electric announced today that the Mattson 2 have signed on as brand ambassadors.

News March 1, 2015
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series