Latest In: Electric

Electric x Craig Anderson

Electric x Craig Anderson introduce Txoko

ELECTRIC and Craig Anderson announced today the US release of the Txoko.

News January 26, 2015
Electric's new brand vibe on display at SIA in Janaury 2014 - Shop-eat-surf file photo

More personnel changes at Electric

Electric, which has undergone significant changes in leadership, staff, and brand direction in the past several years, has…

News December 8, 2014
Electric presents the Chris

Electric presents the Chris Bradshaw X JSLV colab

Whether he’s fishing, skating or blazing the lines at Bear Mountain, Chris Bradshaw is a true outdoorsman.

News November 17, 2014
Electric X Craig Anderson

Electric X Craig Anderson introduce Txoko

ELECTRIC and Craig Anderson announced today the exclusive release of the Txoko in Australia, with a global release…

News November 14, 2014
Electric introduces The

Electric introduces The Mashman

ELECTRIC announced today its launch of its debut snow helmet, The Mashman.

News October 15, 2014
Electric welcomes Peter Mendia

Electric welcomes Peter Mendia

Electric announced today that free surf veteran Peter Mendia has joined Electric's family of world-class athletes and ambassadors…

News September 4, 2014
Electric releases two new

Electric releases two new digital watches

ELECTRIC announced today its launch of two new digital watches to its line, a basic digital for $75…

News September 3, 2014
Electric presents the Captain

Electric presents the Captain Fin 'Be Cool Man' Bengal

Known for style on land and in water, Captain Fin has created a movement bigger than himself.

News June 16, 2014
Electric welcomes David

Electric welcomes David Gonzalez to the team

Electric announced today that professional skateboarder David Gonzalez has joined the Electric team.

News June 2, 2014
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series