Latest In: Electric

Mike Carter and his wife

Mike Carter leaves Electric for Skull Candy

Hard to imagine Electric without Mike, who has accepted a job as vice president of global marketing at…

News May 13, 2013
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Electric welcomes new brand ambassador Chris Christenson

Press release:   SAN CLEMENTE, CA – Iconic surfboard shaper Chris Christenson joins Electric’s brand ambassador program.  

News May 13, 2013
Electric Co-Presidents Bruce Beach and Kip Arnette

Electric Co-President on luggage, soft goods and sunglasses

Electric visual is in its second season of making luggage and backpacks and so far the product extension…

News May 13, 2013
Price VF paid for Vans Mexico

Price VF paid for Vans Mexico partner, more

I found a few interesting details for Vans, Electric, PacSun and Zumiez in recent public company filings, including…

News May 13, 2013
Mike Carter. Shop-eat-surf file photo.

Mike Carter leaves Skullcandy

The former Global VP of Marketing and well-known industry figure has left headphone company Skullcandy.

News May 13, 2013
Reunited: Bruce Beach and Mike Carter. Shop-eat-surf file photo.

Mike Carter returns to Electric

Mike Carter is rejoining the company he helped found 11 years ago, Electric Visual.

News May 13, 2013
Trouble Andrew. Photo courtesy of Electric.

Electric introduces "The Mags" by Trouble Andrew

Press Release:   Trouble Andrew makes music that’s impossible to define. His style, like his music, is a…

News May 13, 2013
Mike Carter

Mike Carter and Electric part ways

Mike Carter and Electric Visual, the company he helped found, have parted ways.

News May 13, 2013
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PPR reveals new products for Volcom and Electric

PPR hosted a media day in Paris and discussed new developments for Volcom and Electric, according to WWD.…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series