Latest In: Electric

Tony Giordano of Ocean Hut in Lavallette

Tony G. on storm damage, roundup of more relief efforts

We check in with Tony G. of Ocean Hut, and have a roundup of some other relief efforts…

News May 13, 2013
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The Gudauskas brothers join Electric as riders, ambassadors, collaborators for the brand

Press release:  San Clemente, CA (Jan. 14, 2013) – Electric signs Pat, Dane and Tanner Gudauskas as riders,…

News May 13, 2013
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MIZU signs exclusive licensing agreements with Electric, Nixon, Poler and Volcom

Press release:    Encinitas, CA. – Jan 28th, 2013 – At Mizu, we believe that water is nature's…

News May 13, 2013
Reid Pinder in Hawaii. Shop-eat-surf file photo.

Billabong vet to lead Electric Europe

Electric announces a key hire in Europe, a major focus of growth for the accessories company that is…

News May 13, 2013
Richard Woolcott expands Volcomäó»s reach with the acquisition.

Huge news! Volcom buys Electric visual

Geesh, I was just emailing with Richard Woolcott yesterday and didn't get a whiff of this. Volcom is…

News May 13, 2013

Electric follows #CR2013 through three states, seven countries in 24 days

Press release:   San Clemente, CA - Electric follows five friends on their motorcycle trip through three states,…

News May 13, 2013
Carl Smith and Mike Carter

Electric's new iPhone application

Mike Carter, Electric Visual's director of global marketing, let me know about an interesting application the brand has…

News May 13, 2013
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Electric welcomes Oliver Kurtz to its surf team

Press release:   SAN CLEMENTE, CA – Electric welcomes Oliver Kurtz to its world-class surf team.   "Some…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series