Latest In: Element

ASR: Volcom, Element, Ryan Sheckler & more

  Day one of ASR: I hit a lot of booths Friday, checking in with some older brands…

News May 13, 2013
Element President Johnny Schillereff at the Waterman's Ball last year. Shop-eat-surf file photo.

Johnny Schillereff on new casual shoe collection

A talk with Element Founder and President about the new Emerald Collection, the niche the collection hopes to…

News May 13, 2013
Billabong North America President Paul Naude at Surf Expo. Photo by Shop-eat-surf.

Billabong Group to show fall at Surf & Sand

The Billabong Group will show its fall lines to retailers at its own event next month.

News May 13, 2013
The Element store is next door to Billabong.

A visit to some industry – and competitor – stores in NY

While in NYC for the Quik Pro, we stopped at industry stores around the city, and marveled at…

News May 13, 2013
Johnny Schillereff

Schillereff on new Element Emerald Collection

We talk with Element Founder Johnny Schillereff about Element’s new Emerald Collection, which targets a sophisticated shopper with…

News May 13, 2013
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Element launches Emerald Collection for Earth Day

Press Release:   In celebration of Earth Day, the Element Emerald Collection was launched at Fred Segal on…

News May 13, 2013
The Leaderboard showed the boardshorts with the most popular designs that day.

The marketing scene at the U.S. Open

I spent Friday in Huntington Beach checking out the marketing scene on Main Street and at the Nike…

News May 13, 2013
Element Founder Johnny Schillereff with the brand's new No Board Left Behind Program. Photos by Shelby Stanger for Shop-eat-surf.

Element founder on what's new with brand

A talk with Element Founder and President Johnny Schillereff about new initiatives, cruiser boards, Element’s new partnership with…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series