Latest In: Emerica

The new headquarters is next to the 405 Freeway in Costa Mesa - Photo courtesy of Vans

Shop-Eat-Surf’s Top-Viewed Stories So Far in 2024

Stories about some of the industry's biggest brands and athletes grabbed our readers' attention, but emerging names are…

News July 5, 2024
Nideckers PierreSenizergues

Sole Tech Owner to Sell etnies, éS, Emerica and ThirtyTwo to Nidecker Group

An interview with Pierre André Senizergues about the decision to sell, how he managed to keep control of…

News May 24, 2024
Over 600 skaters came out for Wild in the Streets in Montreal.

Skaters hitting streets for Go Skateboarding Day

International Go Skateboarding Day is today. The Emerica team got things started yesterday with its Wild in the…

News May 13, 2013
Ryan Sheckler hands out shoes to kids.

Santa visits Sole Tech

Press Release:   Santa Claus came to the etnies headquarters on his skateboard with Mrs. Claus, his friendly…

News May 13, 2013
Sole Technology owner Pierre Andrí© Senizergues

Sole Tech to put éS on hiatus

In an interview today, Sole Tech owner Pierre André Senizergues explained a big change that is coming to…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series