Lance Eddy Joins Birdwell as EVP of Sales
Eddy will join CEO Eric Crane, who is on a quest to transform Birdwell from an obscure direct-to-consumer…
News January 7, 2025
Latest In: Eric Crane
Birdwell and Pendleton Woolen Mills Launch Summer Collection
The brands partner on quintessentially Californian lifestyle capsule.
Press Releases July 12, 2024Surf Icon Joel Tudor Returns to Birdwell
Birdwell welcomes “homecoming” of renowned longboarder Joel Tudor as brand ambassador.
Press Releases July 2, 2024
Big Changes Come to Electric
The sunglass and eyewear company has a new majority owner and a change in leadership at the top.
News November 9, 2020
Electric Releases Its Newest Sunglasses
Electric worked with John John Florence on the JJF12.
Press Releases October 15, 2019
Favorite Interviews and Stories of 2018
Here at SES, I am very lucky. I have incredible access to industry leaders and decision makers, and…
News January 4, 2019
Electric Releases Collaboration With John John Florence
The collection is available now.
Press Releases August 8, 2018
Electric and John Florence Partner Up
John will be working with Electric on custom eyewear launching in 2018.
Press Releases March 27, 2018
Electric Partners with Cycle Zombies to Bring the Zombie S Frame
The Electric Zombie S retails for $100 and is available globally at select specialty retailers and online at…
Press Releases June 29, 2017
