Latest In: Erik Paulsen

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An Update on Tavik’s Evolution

We heard there have been some changes at the brand, including bringing in a heavy hitter in swim.…

News November 6, 2018
TAVIK's new showroom in Costa Mesa

TAVIK beefs up teams as it further pursues segmentation strategy

Founder Erik Paulsen explains the changes and TAVIK's pursuit of the "Digital Native"

News September 28, 2015
TAVIK debuts men's spring 2016

TAVIK debuts men's spring 2016 collections at Agenda Long Beach

TAVIK, original lifestyle brand, today announces their Men’s Spring 2016 Swim and Apparel Collections at AGENDA Long Beach.

News July 8, 2015
TAVIK debuts limited edition

TAVIK debuts limited edition ‘FORM’ Battery Bank for Colette

TAVIK, original lifestyle brand cultivated from modern beach culture, today launched a limited-edition battery bank exclusively for Parisian…

News June 4, 2015
TAVIK launches case

TAVIK launches case collections for iPhone 6 and iPhone 6 Plus

TAVIK, original lifestyle brand cultivated from modern beach culture, today announced two collections of premium, authentic accessories for…

News November 20, 2014
Tavik growth surges in past

Tavik growth surges in past six months

When I talked to Bobby Abdel about what's selling at Jack's, he mentioned some newer brands Jack's is…

News May 13, 2013
Tavik CEO Erik Paulsen. Shop-eat-surf file photo.

Tavik gets creative to survive

Young brand Tavik has formed several partnerships and used other creative business strategies to weather the downturn.

News May 13, 2013
Tavik Founder Erik Paulsen. Photo courtesy of Tavik.

Tavik acquired by mobile accessories company

Apparel brand Tavik acquired by mobile accessories company Incipio. The two companies previously collaborated on a collection of…

News May 13, 2013
Tavik founder on sale to

Tavik founder on sale to Incipio

We followed up with Erik Paulsen, the founder of Tavik, about the announcement yesterday that he has sold…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series