Latest In: Happy Shovel

Geoff Backshall - File photo courtesy of Rusty

Rusty owner on what's next for Rusty in the U.S.

Geoff Backshall shares the go-forward plan for the brand in North America.

News January 8, 2016
Rusty boardshorts - File photo courtesy of Rusty

Happy Shovel no longer Rusty licensee

Happy Shovel will no longer be operating the brand in North America.

News January 6, 2016
Rusty apparel display

New Rusty licensee opens store in Laguna Beach

Rusty opens a shop in Laguna Beach, the first Rusty Surf Shop for the Happy Shovel Group, the…

News October 7, 2014
All photos courtesy of Rusty

Rusty's U.S. plans under new licensee

A Q&A with the principals of Happy Shovel about the evolution planned for the Rusty brand in the…

News December 3, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series