Helly Hansen Reports 11% Growth in Q3
Kontoor Brands CEO Scott Baxter shared more details about Helly Hansen’s wholesale strategy and plans to boost brand…
News November 4, 2025
Latest In: Helly Hansen
Kontoor Brands Appoints Helly Hansen’s Senior VP, Global Head
Børre Hegbom has more than 20 years of experience with Helly Hansen, most recently as managing director for…
News October 30, 2025
Helly Hansen Sale to Kontoor Brands Closes
Kontoor, which has deep relationships with high volume retailers through its Wrangler and Lee brands, sees a big…
News June 2, 2025
Helly Hansen Launches New Spring/Summer ’25 Campaign
The brand encourages audiences to take on outdoor challenges together with the question, “Who will you share the…
Press Releases May 19, 2025
Helly Hansen Sold to Jeanswear Experts Kontoor Brands
Canadian Tire is selling Helly Hansen for CAD $1.2 billion ($897 million). It acquired the brand in 2018.
News February 19, 2025
PrimaLoft Introduces Insulation with Ocean Bound Plastic
Plastic from coastal areas now bound for high performance PrimaLoft insulation.
Press Releases April 12, 2023
Vail Resorts and Helly Hansen Renew Longstanding Partnership
As new gear rolls out, Vail Resorts and Helly Hansen team up to upcycle the old.
Press Releases December 7, 2022
Helly Hansen Launches New Global Campaign ‘Belong in the Moment’Â
In a short film, Helly Hansen shows how trust helps search and rescue teams.
Press Releases April 11, 2022
Helly Hansen to Pause Operations in Russia
The winter outdoor brand operates 41 retail locations and employs over 300 people in Russia.
News March 4, 2022
