Latest In: Helly Hansen

Helly Hansen Spring 2024

Helly Hansen Sold to Jeanswear Experts Kontoor Brands

Canadian Tire is selling Helly Hansen for CAD $1.2 billion ($897 million). It acquired the brand in 2018.

News February 19, 2025
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PrimaLoft Introduces Insulation with Ocean Bound Plastic

Plastic from coastal areas now bound for high performance PrimaLoft insulation.

Press Releases April 12, 2023
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Vail Resorts and Helly Hansen Renew Longstanding Partnership

As new gear rolls out, Vail Resorts and Helly Hansen team up to upcycle the old.

Press Releases December 7, 2022
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Helly Hansen Launches New Global Campaign ‘Belong in the Moment’ 

In a short film, Helly Hansen shows how trust helps search and rescue teams.

Press Releases April 11, 2022
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Helly Hansen to Pause Operations in Russia

The winter outdoor brand operates 41 retail locations and employs over 300 people in Russia.

News March 4, 2022
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Boyne Resorts Names Helly Hansen Official Winter Uniform Supplier

The partnership includes four-year exclusivity and retail expansion.

Press Releases February 2, 2022
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Helly Hansen and Vail Resorts Announce Outerwear Collaboration

Limited-edition Vail Lifaloft jacket comes equipped with a 2019-20 Epic Pass.

Press Releases October 1, 2019
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series