Latest In: Hobie Alter

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SHACC Exhibit and Party to Celebrate Surf Shops

The Surfing Heritage and Culture Center’s exhibit offers an insider look at 25 surf shops that shaped surf…

News July 29, 2019
Waterman's Weekend honorees

Waterman's Weekend honorees announced

The Surf Industry Manufacturers Association (SIMA) will celebrate 25 years of uniting the surf industry and protecting the…

News April 30, 2014
Hobie jumps in on the 2013

Hobie jumps in on the 2013 Doheny Surf Fest in Dana Point this weekend

Press release: June 25th, 2013 In the backyard of where Hobie Alter opened his first surf shop back…

News June 25, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series