Latest In: Jay McGregor

New Reef VP of Sales Jay McGregor - Photo courtesy of Reef

Reef hires new VP of Sales as brand embarks on segmentation strategy

Reef has hired a new sales leader with a wide range of experience in the outdoor industry.

News August 3, 2014

Chinese port

Delivery of Fall Goods Grows Murky with Tariff Standoff

Katin, Outerknown, Florence

Hansen’s Changes Brand Mix on Floor as Surf Industry Evolves

“Who Knows What Tomorrow Will Bring?”: How Brands and Retailers Are Navigating Tariff Swings

Inside a remodeled Journeys store. Photo courtesy of Journeys.

The Evolution of Journeys Under New President Andy Gray

Canadian Retailer Mountain Equipment Company Up For Sale

Outdoor Bag Brands Evolve to Target Travel, Car-Camping Consumers

Updated: Photos and Report from Surf Expo

Mystery Ranch, Yeti, The North Face, Caroline Brown, Sale

The Stories that Defined the Outdoor Industry in 2024

USA Surfing Speaks Out Following USOPC NGB Certification Hearing

USA Surfing Speaks Out Following USOPC NGB Certification Hearing

Top Brands Get in On the Action for Tilly’s Inc. Charity Golf Tournament

Top Brands Get in On the Action for Tilly’s Inc. Charity Golf Tournament

Finisterre Launches “From Wetsuits” Changing Mat

XTRATUF Named “Official Boot”of the 2025 Sport Fishing Championship

XTRATUF Named “Official Boot”of the 2025 Sport Fishing Championship

United Wheels Appoints Michael Gonzalez to Lead BMX Product Strategy

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series