Latest In: Jeff Kelley

Sanuk's Trisha Hegg

Jeff Kelley exits Sanuk

Sanuk Founder Jeff Kelley is leaving Sanuk, which is now owned by Deckers Brands, to pursue his next…

News December 17, 2014
Jeff Kelley

Sanuk’s Sidewalk Surfer wins award

Jeff Kelley is very happy this week after learning Sanuk's Sidewalk Surfer was named Footwear Product of the…

News May 13, 2013
Jeff Kelley and John Vance

Sanuk bookings way up despite economy

In the midst of so much doom and gloom, I had the pleasant experience recently of talking with…

News May 13, 2013
Smith Optics Marketing Director Tag Kleiner and Public Relations Director Greg Randolph

Action sports bright spot of Outdoor Retailer Summer Market

I'm reporting from the Outdoor Retailer Summer Market in Salt Lake City, where on Wednesday, day two of…

News May 13, 2013
Sanuk Chief Operating Officer John Vance and Founder Jeff Kelley. Shop-eat-surf file photo.

Deckers to buy Sanuk for $120 million, plus potential earnouts

Deckers just announced it is buying Sanuk, one of the hottest footwear brands in the industry. Deckers is…

News May 13, 2013
A glimpse of Sanuk's creativity and sense of fun. That's founder Jeff Kelley on top. Photo from Sanuk's website.

More about Sanuk and Deckers deal

Deckers Outdoor Corporation is acquiring Sanuk. More about the deal and the background of Sanuk and C&C.

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series