Latest In: Joel Cooper

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Tribute to Well-Known Industry Lawyer Bryan Friedman

We are overdue in sharing a tribute to industry lawyer Bryan Friedman of FSG Lawyers who passed away…

News December 15, 2022
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Michael Tomson, Joel Cooper and Making Partnerships Work

We asked Joel about his relationship with Michael, including how the partnership started, what the big growth years…

News January 19, 2021
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Gotcha Founder Michael Tomson Passes Away

Michael Tomson, the co-founder of Gotcha and former professional surfer who was one of most creative marketers and…

News October 8, 2020
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Lost moves to licensing model with new partner

Details about the brand's new partner and why Lost returned to a licensing model.

News September 30, 2015
Lost Women for Spring '15 - Photo by Jessica Ewald for Lost

Lost to relaunch women's collection for Spring '15

Lost International CEO Joel Cooper provides some details about the new look and structure for the women's collection.

News July 1, 2014
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Dave Rosenberger joins Lost

Dave Rosenberger, a well-regarded industry sales executive, started a new job this week. We have the details.

News March 6, 2014
SIMA announces three-year

SIMA announces three-year endorsement renewal with Surf Expo

Press release: ALISO VIEJO, Calif. (October 31, 2013) – The Surf Industry Manufacturers Association (SIMA) and Surf Expo…

News October 31, 2013
LOST launches boys' collection

LOST launches boys' collection for spring 2014

Press release: SAN CLEMENTE, Calif., (OCTOBER 2013) –  …LOST Enterprises is pleased to announce the release of …LOST…

News October 15, 2013

Lost fashion show: Oh, to be young and hip!

I don't know much about being hip, but it's fun to watch the young, edgy Orange County crowd…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series