Latest In: Joel Cooper

The Lost fashion show at Joel Cooperäó»s house in Laguna Beach. The runway extended into the pool.

Joel Cooper opens house for Lost show

  I don't make it to a lot of nighttime events because I don't like to be away…

News May 13, 2013
Michael Tomson and Joel Cooper at the party last night for their new book äóìGoinäó» Big: Gotcha and the Evolution of Modern Surf Style.äó The book is available on Surfline.com.

Business lessons from the Gotcha era

I've been reading the new book about rise and fall of Gotcha and talking to Gotcha founders Joel…

News May 13, 2013
Michael Tomson and Joel Cooper at the party last night for their new book äóìGoinäó» Big: Gotcha and the Evolution of Modern Surf Style.äó The book is available on Surfline.com.

Business lessons from the Gotcha era

I've been reading the new book about rise and fall of Gotcha and talking to Gotcha founders Joel…

News May 13, 2013

A closer look at the climate for juniors

One of my loyal readers gave me a good idea. He was confused by the different data coming…

News May 13, 2013
Joel Cooper

Recession survival tips from Joel Cooper

I talked with Joel Cooper this morning to gather his advice for surviving a recession. Joel is currently…

News May 13, 2013
Tony Giordano of Ocean Hut and Lost International CEO Joel Cooper at Surf Expo Friday.

Lost Clothing and La Jolla separate

Lost will take clothing in-house and has assembled an experienced team . Update 1/8: Mike Reola is still…

News May 13, 2013
Default Image

Retailers praise new Lost look

We heard that retailers are excited about the new direction for Lost, so followed up with the brand…

News May 13, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series