Latest In: John Colonna

Josee Larocque Elevate

Elevate Outdoor Collective Announces CEO Switch – John Colonna to Depart, Josee Larocque Named CEO

In a surprise change in leadership, Elevate said former CEO John Colonna is leaving the company to pursue…

News October 2, 2024

Elevate Outdoor Collective Launches Collective Progress Initiative

EOC commits to net-zero emissions by 2050.

Press Releases February 14, 2024
Josee Larocque

Elevate Outdoor Collective Announces Josee Larocque as New Chief Operations Officer 

Effective immediately, Larocque will lead the Global Operations function from manufacturing to distribution.

Press Releases February 27, 2023
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Elevate Outdoor Collective Names New Global CMO from Converse

Prior to joining EOC, Roy served as Vice President, Global Energy Brand Marketing at Converse.

Press Releases December 13, 2022
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Elevate Outdoor Collective Announces New Global Sales Structure

The change will move the current sales structure from a fragmented regional one to a single team in…

Press Releases July 13, 2022
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Elevate Outdoor Collective Hires Peter Stolz as Global VP of Design/Creative Director

Stolz’s hire comes at a pivotal point for the organization after the recent rebranding for all K2 Sports…

Press Releases February 25, 2022
ElevateOutdoorCollective

K2-MDV Holdings to Become “Elevate Outdoor Collective” Effective Immediately

Elevate Outdoor Collective will be overseen by President and CEO, John Colonna.

Press Releases February 8, 2022
johnColonna K2 2

K2’s John Colonna Receives Big Promotion

Colonna will now oversee the global presence of the K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Full Tilt, Backcountry Access, Atlas Snow Shoe Co., Tubbs…

News June 14, 2021
K2 Sports Tim Swart photo

K2 Sports Names Tim Swart Global VP of Marketing

Swart's background includes more than 20 years of experience leading domestic and global marketing for a variety of…

Press Releases January 23, 2019
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series