Latest In: K2 Skis

Josee Larocque Elevate

Elevate Outdoor Collective Announces CEO Switch – John Colonna to Depart, Josee Larocque Named CEO

In a surprise change in leadership, Elevate said former CEO John Colonna is leaving the company to pursue…

News October 2, 2024

Elevate Outdoor Collective Launches Collective Progress Initiative

EOC commits to net-zero emissions by 2050.

Press Releases February 14, 2024
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K2 Alliance and SheJumps Invite Women to Hit the Slopes

Women from all around the world are invited to get together to celebrate skiing, snowboarding, and the power…

Press Releases January 4, 2018
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K2 Skis Names Ryan McBride as Head of U.S. Sales

McBride’s energy is focused on strengthening retail partnerships and discovering new ways to steer consumers to K2 retailers.

Press Releases November 9, 2017
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K2 Skis Welcomes Andrew Tiner as a New Retail Marketing Specialist

Tiner will be most focused on K2’s retailers, creating and executing marketing and sales promotions and working closely…

Press Releases December 15, 2016
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series