Latest In: K2 Sports

johnColonna K2 2

K2’s John Colonna Receives Big Promotion

Colonna will now oversee the global presence of the K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Full Tilt, Backcountry Access, Atlas Snow Shoe Co., Tubbs…

News June 14, 2021
K2 Sports Tim Swart photo

K2 Sports Names Tim Swart Global VP of Marketing

Swart's background includes more than 20 years of experience leading domestic and global marketing for a variety of…

Press Releases January 23, 2019
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K2 Sports Celebrates New Recon And Luv Ski Boots 

The ski company took party guests behind the scenes of the creation process at the development center.

Press Releases October 19, 2018
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K2 Outerwear Launching Fall/Winter 2017

Vertical Brands named global apparel licensee.

Press Releases November 17, 2016
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K2 Skis Signs Joss Christensen to the Team

Christensen will now be part of the trusted team of athletes who help develop K2’s new products.

Press Releases November 9, 2016
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K2 Skis Extends Pettit Contract with Factory Team

Pettit will continue to be a major player in R&D and graphic development for the brand in addition…

Press Releases November 1, 2016
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K2 Sports Ramps Up Marketing Staff, Solidifies Organizational Structure

K2 hires three new marketing professionals and promotes veteran leadership team to set new course for the iconic…

Press Releases October 18, 2016
K2 Snowboarding welcomes Maxx

K2 Snowboarding welcomes Maxx von Marbod as national sales manager

K2 Snowboarding, an established industry leader for more than 25 years, is adding some serious muscle to its…

News September 16, 2014
JVC partners with K2 Sports to

JVC partners with K2 Sports to capture and deliver the best in winter sports video

Press release: WAYNE, N.J., November 20, 2013 – JVC hits the slopes this winter in a partnership with…

News November 20, 2013
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series