Latest In: Kam W. Li

Procopio D

Why Your Company Needs a Great Trademark

A strong trademark helps create brand loyalty and support for repeated business.

Sponsored December 12, 2019

Chinese port

Delivery of Fall Goods Grows Murky with Tariff Standoff

Katin, Outerknown, Florence

Hansen’s Changes Brand Mix on Floor as Surf Industry Evolves

“Who Knows What Tomorrow Will Bring?”: How Brands and Retailers Are Navigating Tariff Swings

Inside a remodeled Journeys store. Photo courtesy of Journeys.

The Evolution of Journeys Under New President Andy Gray

Canadian Retailer Mountain Equipment Company Up For Sale

Outdoor Bag Brands Evolve to Target Travel, Car-Camping Consumers

Updated: Photos and Report from Surf Expo

Mystery Ranch, Yeti, The North Face, Caroline Brown, Sale

The Stories that Defined the Outdoor Industry in 2024

The Landmark Project Achieves Record Conservation Contributions

The Landmark Project Achieves Record Conservation Contributions

Kuthro to Launch at SURFSCAPE in Huntington Beach

USA Surfing Speaks Out Following USOPC NGB Certification Hearing

USA Surfing Speaks Out Following USOPC NGB Certification Hearing

Top Brands Get in On the Action for Tilly’s Inc. Charity Golf Tournament

Top Brands Get in On the Action for Tilly’s Inc. Charity Golf Tournament

Finisterre Launches “From Wetsuits” Changing Mat

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series

Strategy & Planning Series